I was asked to animate three sets of retargeting advertisements. These were meant to be aimed towards those who had gone to the Enterprise website and left before they had booked a rental vehicle, to convince them to come back and complete their booking. I reused the web ads mockup from the Award Mockups project to present these to the rest of the team.
This was my first time using Adobe Animate and working in a banner ad format. These animations did not need to be complex, so it allowed me to focus less on keyframing and more on things like speeds and easing that I think made the animations look more refined. These ended up getting published through AdSense!
