Branding – Kotoba A+D

These are some mockups for a made-up design agency named Kotoba, made for a final in my Illustrator Certification class. I thought it was interesting that we were told to do some branding rather than simply take the test for our certification – but it was a really good exercise in solving problems visually and making recognizable logos and wordmarks. I think I did pretty well here considering I was a freshman at the time, and I’m a really big fan of the K-Pen and KO! marks. In retrospect, I think that the “Connected” logo would work way better for some sort of power tool company.